On 19th of December of 2024, I had a conversation with a honest organic farmer and he shared some frustrations that really got me thinking. He’s upset about how urban consumers often value appearance over authenticity, especially when it comes to organic produce. Unfortunately, many consumers who are looking for “organic” food have been conditioned to expect perfectly uniform, picture-perfect p...

On 19th of December, I visited Alur, a village in Chamarajanagar district, Karnataka, that stands as a living testament to ancient agricultural wisdom. This isn’t just any farm—it’s a sprawling 500-acre haven, where farming practices that have survived for centuries continue to thrive. It’s also the native place of Mr. A.V. Murthy, whose innovative water filtration system I’ve discussed in prev...